The Town of Farmville is a destination for tourism, recreation, retirement and trade not only because of its attention to infrastructure, but also because of its attention to its beauty. It is attractive to those who live, work or visit here. Its rich history and status as a center of trade and commerce is preserved and enhanced by its dedication to architectural integrity and improvement of the natural environment through a system of parks, green spaces, walking trails and waterways. New growth and development of the Town incorporate the concepts of history, civic pride and natural beauty. The Town supports a thriving downtown and five shopping centers. Farmville’s total retail sales exceeds ½ billion dollars annually.